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Meet the Team

Our Executive Team

Responsible for the operational management of the company, the executive team brings together horticulture expertise, retail industry knowledge and supply chain excellence.

Managing Director

Louise Motala

Louise has been at Bridge Farm since 2017 and has been instrumental in driving the recent growth of the business. With extensive UK retail experience in senior buying roles for Waitrose, Morrisons and Asda IPL, Louise brings a wealth of industry knowledge, commercial acumen, and effective leadership skills.

Finance Director

Karl Zwetsloot

Karl joined Bridge Farm in 2016 bringing over 25 years’ experience in financial management and has led the finance function through a period of sustained growth. Having held senior financial roles for Zwetsloots, Flamingo Flowers and Asda IPL, Karl has extensive operational and commercial knowledge of the horticulture sector.

Group Technical & Cultivation Director

Andrew Fuller

With a degree in Commercial Horticulture and over 20 years’ experience, Andrew is a research and development specialist in the efficiency and sustainability of protected crop production. With commercial experience in technical and operational roles, Andrew brings a wealth of expertise to our large-scale operation, delivering innovation, optimising quality, and maximising efficiency.

Horticulture Commercial Director

Caroline Davies

Caroline has worked in horticulture for over 20 years, demonstrating effective leadership in both commercial and general management roles. With an impressive track record of identifying new opportunities, creating operational efficiencies, and delivering revenue and margin improvement, Caroline brings extensive experience in delivering sustainable growth for companies.

Horticulture Operations Director

Jon Margree

Jon has been at Bridge Farm since 2019, and has nearly 20 years of transport, operations and logistics experience. With a focus on process analysis and operational efficiency, Jon brings expertise in critical thinking, effective team leadership and a proven track record of delivering to budgets & KPIs for leading distribution companies, Fowler Welch Ltd and Turners Ltd.
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